Recently I received a call at the shop from Mike Parish of BERNINA of America. He is the current acting President and when I realized that he was actual calling me, I nearly tipped over. When we spoke on the phone, he invited me to attend a dealer panel in Chicago over 2 days and share my experience with the BERNINA of America team and a group of 12 dealers. I was totally honored as well as curious about this event, and of course said yes.
We have been a full BERNINA Excellence dealer for only 6 months. And we are quite different from the traditional machine dealerships around the country as well as the quilt shops that also sell BERNINA machines. I was so glad that I would get to share the experiences of a new dealer, a “next generation” dealer, and a sewing studio.
The first day of the event began with coffee (thank goodness) and introductions, but then we got right to work on discussing the ins and outs of the dealer/BERNINA of America relationship. What amazed me most as we covered topics from the effectiveness of the marketing material to the availability of technical trainings, was the interest, insight, and passion of this company as they offered this opportunity to a group of dealers and truly listened to what we had to say.
Being new to this dealership game, we feel sometimes like there is so much to learn, and also so excited about everything regarding sewing and BERNINA that we can’t wait to learn it all right now! I have been at 3 BERNINA company events now: new dealer training, BERNINA University, and this dealer panel, all since March. They have all been exceptional. I have loved BERNINA sewing machines for 15 years, since my first super little BERNINA 130 came home with me. My respect and appreciation for this sewing machine company is truly unique. BERNINA is striving to be a company that truly acts as a partnership with dealers, creates the finest sewing machines in the world, and inspires sewists everyday.
As MD and our incredible staff here at the shop continues to make more friends: with other dealers and store owners around the country, BOA staff, and our wonderful customers, we feel deeply supported and inspired from every angle. You make it so rewarding to be at the shop every day, your projects, smiles, skills, ability to learn and sew and BERNINA makes it so much fun to share with you the very best product, education, and deepest passion for what we do at MD.
Thank you to our customers and readers for your business, support, and friendship, and for allowing us to help you discover that sewing with BERNINA is an absolute pleasure.